Coverage Market access sustains SA's fresh fruit industry
27 November 2018
It’s the time of year when we tap into our affinity for relationships, which we hardly view alongside billions of rands, or the creation of thousands of much needed jobs. Well, when it comes to market access, SA’s R44 billion fresh fruit industry does just that.

In fact, a high-level Fruit South Africa (FSA) delegation has just concluded a trip to South Korea, Japan and China to follow up on market-access related matters with the relevant government authorities.
Read more Fruit South Africa: Sow the critical seeds of fruit consumption amongst our kids
19 October 2018
We owe it to our children to advocate for their awareness around nutrition and obesity, and their fruit consumption seems a good place to start. Thankfully, if you held up an orange or an apple in front of a South African child, there's no question that their identification of the fruit would be accurate.

Know thy fruit Though, when Britain recently shone the spotlight on British kids’ knowledge about the origins of their local, as well as imported fruit, it was found to be sketchy. According to Juice brand, Honest Kids’ poll of 1,000 UK children aged between 6-12 years, 20% didn’t know that apples are grown on trees, 60% didn’t know the origin of strawberries, 81% didn’t know where raspberries (a British fruit) came from and 40% didn’t know what an orchard was.
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